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Collection of TV commercials significant to the history and development of TV as an advertising medium.
This movie is part of the collection: Prelinger Archives
Audio/Visual: Sd, B&W/C
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Creative Commons license: Public Domain
|Movie Files||Cinepack||MPEG2||Ogg Video||512Kb MPEG4||HiRes MPEG4|
|Image Files||Animated GIF||Thumbnail|
|Other Files||256Kb Real Media||64Kb Real Media||Archive BitTorrent|
Subject: Absolutely Worth a Look
The Marlboro ad is just... wow. They're really pushing an image there. Fascinating to watch.
Subject: oh man
I felt to urge to smoke watching these and I have never smoked anything ever in my life. The jingles, the cartoons, etc.
Also, I am pretty sure Ajax doesn't smell good...
Subject: Advertising Landmarks
This clip contains three of the most important commercials in TV history. First, the Lucky Strikes square dancing cigarettes, very early (I think 1949) and a big hit amongst TV fans at the time. You hear mention of it in many pop-culture sources at the time, including Old Time Radio. Second, The Ajax one, which introduced this soon to be staple of the American household. Third, probably most important, is the Marlboro one, kicking off maybe the most important/successful rebranding campaign in history: Marlboro changing from being a "Mild As May", unsuccessful woman's cigarette, with its red-tinted cork-tipped filter (to conceal lipstick stains) to a real he-man cigarette which became the world's biggest brand. Philip Morris set out to prove that it was OK for a real man to smoke a filter cigarette, and succeeded. This is the commercial that started it, missing only the jingle "You get a lot to like with a Marlboro—filter—flavor—flip-top box." Louis Cheskin redesigned the box, basing it on the psychology of color, and writes at length about it in his book, "Why People Buy".
Subject: regarding the cigarette commercials
i noticed that, altho they often mentioned them, filters were NEVER said to be preventative of anything. i love the way the flavor was of course always highlighted, but nothing at all about what they do to you.
they weren't lying just playing that ol' sleight of hand game they learned from governments! :)
I found some of the commercials in this video to be quite entertaining, such as the delightful Popcorn commercial. The "Marlboro" commercial was very useful for when I needed footage of people smoking. Overall, Worth downloading, and I'm glad Rick preserved this quality stuff.
Subject: Smoke up!
These were some rare goodies. Now or days, the company would get sued for millions trying to pull these commericals.
Subject: Ajax and Muriel cigars
Shamus Culhane writes about making the Ajax and Muriel cigar ads. Culhane had worked at Fleischer Studios, so 58pacer was on target.
He made these ads when he had his own company.
He had animated Mae West previously for a military training film. I don't remember the details, but I think someone, perhaps Mae West herself, objected to the use of her image and the "pick me up and smoke me sometime" line (and who can blame her?).
In one of his books, he used the characters from the Ajax ad as the basis for suggested exercises for beginning animators.
I'm pretty sure the voices of the small elf and the fat one (I believe Culhane called them "Tiny" and "Fatty") are June Foray and Paul Frees, respectively. I didn't recognize the middle one.
Subject: contains clip #14 - #23
contains clip #14 - #23
Subject: Famous cartoon voices
These indeed are some of the best from the fifties. That AJAX ad brings back some childhood memories. Animation appears somewhat like that of later Fliescher studios, but I'm probably wrong there. The elf voices though, can anyone confirm if am I right on this one: the little one is June Foray (Rocky the Flying Squirrel) and the big one is Thurl Ravenscroft (Tony the Tiger)?
Subject: Viewed without sound
I was taught by an English/film professor to first view films and not to listen to the audio the first time if one wants to see the film in a more complete way. I did. WOW! I remember many of these ads and can sing the "Winston" song. What a great piece of Americana!These ads also document what was happening in America at the time. The animated ads (as all the ads) are just a tribute to creativity.
Subject: So catchy it's disgusting!
My personal favorite of the musical ads is the one for Speedway "79" Power Fuel. Catchy adaptation of "Dem Bones," well performed with terrific percussion and animation. Speaking of percussion, on the Esso ad most of the sound effects are just that. The Bank of America ad is an obvious takeoff on the "coffee jitters" ads done by companies advertising Sanka and Postum. And the Marlboro guy who says sometimes he forgets to eat, but never forgets to smoke--does he have his priorities in order or what? LOL! As for me, I keep waiting for those Ajax elves to come along at night and clean my bathroom for me, but no dice! I always have to give in and just clean it myself! (sigh)
Subject: Uh oh! The catchy jingles are here!
A great bunch of commercials are here, with (yikes!) the cigarettes ones providing the most entertaining ones. The damn near perfect "Winston Tastes Good As A Cigarrette" should jingle, the LSMFT dancing cigarettes commercial, and one of my all time faves, the Muriel cigars vaudeville parody. The cleaning commercials just start on this volume, with the Ajax (boom boom) the foaming cleanser,, A great collection, and probably the best ones.